Rohan & the art of selling homes

A loveable young pup selling luxury villas, a clever interplay of natural & artificial light selling plush apartments….

Unbelievable? Not quite.

Real estate in India has been witnessing a lot of action in the last decade. A booming market teeming with multiple players, jostling for space & customer's attention. This has in turn affected real estate communication. Today, most property ads look the same -dummy flats, world-class amenities, happy families, luxurious setting & often a
"special price".

Rohan Builders (India) Pvt. Ltd decide to play differently. And they found a perfect ally in
Ogilvy & Mather Advertising, Bangalore.

Both Rohan and O&M realized that in order to get noticed & evince interest among customers, the challenge was to
grab a share of "heart" & not just "eyeballs". Hence the trick was to present the familiar in an unfamiliar way.
This has been the mantra for both these partners while promoting every single residential project.